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There are few arguments in America today that get as heated as those regarding the Second Amendment.  

The unfortunate reality of why this occurs is all due to the left’s unrepentant use of emotional warfare when it comes to politics.  At the most traumatic of times, when the nation is grieving, the left throws their clowns into the mix within the mainstream media, stirring up all sorts of terrible guilt and sorrow in an effort to create a neural pathway between “guns” and “grief”.  It’s a disgusting habit, but the left cannot seem to quit it.

Now, in an effort to monetize the rapt attention of the bleeding heart base, Levi Strauss is grabbing a big piece of the anti gun bandwagon.

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Iconic jeans maker Levi Strauss doubled down on its support for gun control Tuesday, pledging some $1 million to support groups to advance the cause. “You may wonder why a company that doesn’t manufacture or sell guns is wading into this issue, but for us, it’s simple. Americans shouldn’t have to live in fear of gun violence,” said Levi’s president and chief executive Chip Bergh in an op-ed published in Fortune. “It’s an issue that affects all of us—all generations and all walks of life.”

The company released a statement explaining the $1 million donation will go to Live Free, Giffords and Everytown. Additionally, the Levi Strauss Foundation will support a series of town hall meetings “in cities across the U.S. that are disproportionately impacted by gun violence.” To help boost the funds available, the company will double their donation match for employee contribution to the groups and encourage them to use five hours a month in company-paid volunteer time to “get more politically active.”

It is not the first time that Bergh has steered the brand in navigating gun policy. In 2016, he penned an open letter asking people not to bring firearms into company locations following an incident in which a customer accidentally shot and injured himself while trying on a pair of jeans. Bergh said this week that decision triggered threats to both Levi’s stores and himself.

The decision comes just months after a public pressure campaign by David Hogg and others demanded that corporations within America discriminate against gun owners, NRA members, and businesses who deal in firearms.



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