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Much has been said about the latest project from Borat buffoon Sacha Baron Cohen, particularly as it pertains to his inexcusable caricature of wounded American veterans.

As the comedian is wont to do, Cohen has been playing a number of practical jokes on high ranking members of the conservative community, posing as any number of odd characters and using social manipulation techniques to put these powerful men and women in compromising positions, and saying bizarre and incredulous things.

It’s a social magic trick of sorts, and Cohen has been doing it for decades.

Now, as his new show “Who Is America?” premiers in the United States, viewers are growing ever more weary of the actor’s shenanigans.  In fact, given the fervor surrounding this latest project in the media, it is becoming downright difficult for Cohen to keep himself incognito.

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A Riverside gun store owner has harsh words for Sacha Baron Cohen after he says he caught the actor showing up to his business in disguise and under false pretense, and it was all caught on surveillance video.

The video was provided exclusively to FOX 11.

It happened at Warrior One Guns & Ammo in February 2017. That’s when owner Norris Sweidan told FOX 11 Cohen and a camera met him while claiming to be filming a documentary about a Hungarian immigrant wanting to buy a gun.

“He comes in, off the bat you can see in the video I’m looking like, this guy does not look like a Hungarian immigrant, tight ass leather pants, a beard, it just didn’t fit,” Sweidan said. “The moment his words came out of his mouth I was like this guy is full of s***.”

The exchange wasn’t exactly the starstruck adoration that Cohen was expecting.

“I’m looking at the producer and I’m just like am I being fooled right here?” Sweidan said. “And I just kept looking at the guy and I was like you’re Borat, as soon as I said that his eyes just looked at me like, and he did a turn right out the door.”

He says after Cohen left the store, he left his crew behind.

“We’re talking to the people they don’t wanna give us an answer, we basically told them to get the f*** out, you guys are all full of s***, have a great day, get out,” Sweidan said.

And, given the abysmal ratings garnered by Cohen’s new show’s premiere, there is a good chance that this YouTube video could get more views than “Who Is America?” ever will.



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